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by Steve Meltzer |
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RESOURCES
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Check out the National Association of Visual Merchandisers Web site (www.visualmerch.com) for more information about professional visual merchandisers. To order a copy of Display for Profits ($25 U.S. + S&H), contactJackie George at (310) 548-9065 or by e-mail at: jackiegeorge36@hotmail.com. |
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Do Your Jury Slides Have What It Takes?
Part I of a Critique of
Readers Jury Slide Submissions
with Practical Tips for Better Photos
As I look over the slides I critiqued in the April issue of TCR, I noticed that most of my comments centered on issues related to backgrounds and lighting. This month, Ive selected images from the remaining submissions to illustrate other points.
In general, most of the submissions sent in contained excellent images, but from each person, there was always one slide that wasnt the same quality as the others.
Make
sure the jury knows what theyre seeing Knoxs other slides offer some clues. They show pieces that seem to be containers, and if you look closely at them, you see what seems to be the place where the stopper fits into the vase. But this hardly shows up in this straight-on view. In addition, the two shadows dont help the image. A better way to photograph this piece would be to move it further away from the background and soften the lights to reduce the shadows. Id also place the right light further from the piece than the left light. This would emphasize the shape of the object. I would shoot the piece in a three-quarter profile and run it diagonally across the frame to make the object appear a little bigger in the image. And if all of the pieces are containers, Id shoot at least one of the submissions with the top off to subtly tell jurors that these are containers. |
North Carolina ceramist Karen Kammer sent a beautiful set of images. Ive selected this one because it raises a question about the use of props in jury slides to illustrate your works function. While the colors in the flower and the way the flower is framed by the graduated background make a very strong image, the work itself is diminished in the slide. You can see that the composition of the image works against the pot by drawing your eye toward the flower. You have to work to look at the pot. If you cover the top of this photograph with your hand, youll see that the real picture of the work is only in the bottom third of the frame it should be in the whole frame. Imagine how much better it would be with a low bushy plant. Be careful of what outside elements you add to photographs of your work. As they say, keep your eyes on the prize. |
Be
cautious when using graduated backgrounds Every good photograph has to have a range of color and contrast. For craftwork, you have to use light to give your work life. A slide should have points of white (or light) that give the work sparkle. Blackness is OK in a background, but not in a work. This slide also illustrates the issue of the horizon line with graduated backgrounds. Compare this image to Kammers work shown on the following page Coniffs image has only the slightest white background visible in the corners of the image, and the black part of the background starts unevenly at about the middle of the piece. Graduated backgrounds and lighting should be used to frame the work. In Kammers photo, there is about a quarter of the frame in the light, about an equal amount of gray, and then the blackness starts just around the lower flower. The transition of light to dark works with the image, Coniffs graduated lighting fights the piece. Sometimes we try to get too much into a single image. Remember the rule: Keep jury slides simple. |
Dont
crowd the main image While I guess it is important to Carlson to show us that these necklaces can be worn several different ways, there should be a better, stronger image of the work itself. Jurors look for craftsmanship and artistic value more than an unusual use. I think the little insert takes us to a place we dont want to go in the few seconds the slide is projected. What or which piece are we looking at? Id rather that the necklace be brighter and sharper, and pop off the image than be distracted by the insert. |
Experiment
with your camera to learn proper light exposure When you start photographing your work, it is always wise to bracket exposures until you are comfortable with the way your camera reads the light exposure of your work. Bracketing means that you begin by taking a photo at whatever meter reading you got with your camera, then shooting other frames at a full stop more and a full stop less than the recommended exposure. You do this by either shooting a frame at one faster and one slower shutter speed setting, or by shooting at one aperture setting higher and lower than is called for by the camera meter. If you have an automatic camera, this can get tricky. But most cameras have some sort of exposure override system that allows you some control and is usually described in your cameras instruction manual. |
When
composition, lighting and background all work together The verticality of
the three pieces is echoed by the lines etched in the pieces. The lines
on the pitcher lead us to the pitchers mouth, where other lines
lead I like this photo because it works, but does that mean that Kammer will get into every show to which she applies? Id like to think so, but no one can predict that. A photo like this one, however, can help guarantee that jurors will give the work serious consideration. |