BUSINESS TIPS A TO Z
(December)
A – Accounting Sins to Avoid, p. 16.
B – Behavior & Etiquette Tips for a Successful Show, p. 18.
C – Collect on Past-due Accounts, p. 20.
D – Don't Let Theft Ruin Your Show, p. 21.
E – Entering into a Licensing Contract? Read this First, p. 22.
F – Funding Your Crafts Business, p. 23.
G – Get the Media's Attention with a Well-Crafted Press Kit, p. 24.
H – Have a Heart: Charitable Giving is Good for You … And Your Soul, p. 25
I – Is Production Work Right for Your Business?, p. 26
J – Jumping into the Wholesale Game: How to Know When You're Ready, p. 27.
K – Keep Copy Artists at Bay With a Patent, p. 28.
L – Lure Customers With Memorable In-Store Events, p. 29.
M - Minimize Risk with a Consignment Agreement, p. 30.
N – Nothing Beats a Great Display, p. 31.
O – Optimize Sales with Great Customer Service, p. 32.
P – Photography Tips from the Expert, p. 33.
Q – Questioning Suspect Buyers Can Prevent Credit Card Fraud, p. 35.
R – Return Policies: Make Them Clear, Fair and Obvious to Your Customers, p. 37.
S – Strike a Pose on TV, p. 38.
T – Technology Tips for 2005, p. 39.
U – Understanding the Art of Packaging, p. 41.
V – Vary Your Sales Approach with a Portable Gallery, p. 42.
W – What Lurks in the Mind of the Buyer?, p. 43.
X – Examine the Industry Before You Decide How and Where to Sell, p. 44.
Y - Year-end Index, p. 45.
Z – Zap the Blues with These Tips for Avoiding Burnout, p. 47.

BUSINESS BASICS
Look Before You Leap into a Crafts Career, Jan. p. 37.
Establish Your Crafts Business Plan and Budget, Feb. p. 36.
Make your Business 'Official,' March p. 43.
Financing Your Craft Business, April p. 36.
A Name and Brand Will Define Your Business, May p. 36.
What You Should Know About Forms for Your Business, June p. 40.
How Taxes Affect Your Form of Business, July p. 38.
Starting a Crafts Cooperative, Aug. p. 36.
Marketing Your Business Requires a Plan and Plenty of Follow-Through, Sept. p. 38.
Ask All the Right Questions Before You Agree to Exhibit, Oct. p. 32.
Inside the Mind of the Juror, Nov. p. 40.

BUSINESS WISE
Artists Debate Fixed Show Fees vs. Commissions, by Ross and B.J. Guderian, Jan. p. 38.
Bring Customers to Your Web Site With Polls, by Joe Dysart, March p. 32.
The 25-Mile Rule for Local Selling, by Ronna Lugosch, May p. 40.
Use Databases to Track — and Increase — Sales of Your Work, by Carol Wissmann, July p. 34.
Bartering: Another Option for Artists in a Cashless Society, by Joan Varner, Sept. p. 40.
Do You Know What Your 2004 Taxes Are? by June Walker, Oct. p. 30.
5 Ways to Cut Costs and Increase Profits, by J. Tol Broome Jr., Nov. p. 38.

CRAFTS BUYING
Memorable In-Store Events Set You Apart From the Competition, by Heather Skelly, Jan. p. 46.
Pampered Pets: Fifi and Fido Have the Gift World on a Leash, by Heather Skelly, Feb. p. 42.
Airports Offer Varied Retailing Opportunities for Handcrafts, by Monique Holloway, March p. 40.
Artist-Gallery Owners Are Creative Buyers, by Caren Rodriguez, April p. 40.
Museum Stores Offer Unique Retail Experience, by Heather Skelly, May p. 46.
Extraordinary Service is the Hallmark of Craft Retailers, by Heather Skelly, June p. 44.
Are Gift Registries Money Makers or Just an Added Perk? by Heather Skelly, July p. 40.
Galleries Enhance Image With Creative and Thoughtful Packaging, by Loretta Radeschi, Aug. p. 42.
Savvy Retailers Are Attracting Younger Generations of Buyers, by Loretta Radeschi, Sept. p. 44.
Galleries and Artists Are Selling the Ultimate in Weddings, by Sue Wasserman, Oct. p. 42.
It's Beginning to Look a Lot Like Christmas, by Sue Wasserman, Nov. p. 44.

CRAFTS LAW
(by Richard Stim)
Licensing is Lucrative, But Tread Carefully, Jan. p. 42.
Licensing vs. Assigning Rights, March p. 36.
Understanding Licensing Royalties and Deductions, May p. 38.
Contracts: Understanding the Fine Print, July p. 32.
Liability: Leave No Stone Unturned in Protecting Your Crafts Business, Sept. p. 36.
Should You Convert Your Crafts Business to an LLC? Nov. p. 42.

CRAFTS MARKETING
Charitable Giving: Doing Well By Doing Good, by Grace Butland, Feb. p. 38.
Get Maximum Mileage From a Studio Tour Map, by Loretta Radeschi, April p. 45.
Research Will Lead You to the Best Markets for Your Work, by Quinn McDonald, June p. 38.
Use Your Computer to Make More Opportunities to Exhibit, by Martha Sielman, Aug, p. 32.
Every Business Needs a Mission, Vision and Values, by Byron Kalies, Oct. p. 34.

CRAFTS PHOTOGRAPHY
(by Steve Meltzer)
The Right Lens Can Improve Your Photos, Feb. p. 34.
Take Booth Shots That Make the Most of Your Work, April p. 38.
How to Make Better Prints from Digital Images, June p. 34.
Slide Review, Part I: Slide Defects That Keep You Out of Shows, Aug. p. 38.
Slide Review, Part II: Why Slides Keep Artists Out of Shows, Oct. p. 38.

CRAFTS RETAILER
Tighter Controls Mean Higher Profits For Your Gallery, by Bernadette Finnerty, Jan. p. 44.
Merchandise Placement: Space Use is Crucial to Sales, by Donna Milstein, Feb. p. 44.
Selling Your Business Starts on the Day You Open, by Arnie Popinsky, March p. 38.
So, You Think You Want to Buy a Craft Gallery? by Tom and Connie Quilter, April p. 42.
How Much Do Retailers Need to Spend on Advertising? by Gloria Brooke, May p. 44.
Point-of-Sale Information is Crucial, by Arthur Grohe, June p. 42.
Use Gallery Design That's Ahead of the Curve, by Jeff Grant, July p. 42.
Effective Staffing: Your Most Important Resource, by Art and Donna Milstein, Aug. p. 44.
Are You Planning to Open an Online Gallery? by Bob and Susie Stovall, Sept. p. 46.
Sales Soar When Galleries Add Specialty Items to Their Mix, by Bernadette Finnerty, Oct. p. 44.
Cost-Saving Ideas for Lighting Your Gallery, by David Steinitz, Nov. p. 46.

CRAFTS TECHNOLOGY
Web Design: Working with Graphics, by Zino Vogiatzis, Jan. p. 40.
What am I Trying to Do With My Web Site? by Zino Vogiatzis, March p. 34.
Web Design and Page Content, by Zino Vogiatzis, May p. 42.
Going Behind the Scenes to Design Web Pages, by Zino Vogiatzis, July p. 36.
Sorting and Organizing Your Digital Images, by Gloria Hansen, Sept. p. 42.
Expert Advice on Web Page Design, by Zino Vogiatzis, Nov. p. 36.

FEATURES
Consumers Are 'On the Wing' in 2004, by Bernadette Finnerty, Jan. p. 26.
Annual Report: A Survey of Crafts and the Economy, by Mary E. Petzak, Jan. p. 30.
Under-reporting Income is a Big Mistake for Small Businesses, by Geoff Williams, Feb. p. 26.
Taxes Are Changing But Still Challenging, by Geoff Williams, Feb. p. 29.
Craft Promoters Embrace Technology: Streamlining the Jury and Application Process, by Geoff Williams, March p. 24.
What Does Arts Training Have to Do With Selling Your Work? by Suzanne Wade, April p. 24.
Artists Make Good Use of Experiences in Ghana, by Mary E. Petzak, April p. 27.
Business Training and Arts Careers, by Stacy Smoyer, April p. 28.
States Realize Economic Value of Crafts, by Loretta Radeschi, May p. 28.
Canada's Craft Industry is Forging a Strategy for Growth, by Grace Butland, June p. 22.
Canada's Economuseum Network: Heritage that Earns its Keep, by Grace Butland, June p. 23.
First Nations Art: Distinct and Valued in Canada, by Stacy Smoyer, June p. 25.
Selling Wholesale: Shows Are Not the Only Place to Be, by Geoff Williams, July p. 24.
The Internet: Is it Making a Difference in Sales of Craft Works? by Mary E. Petzak, July p. 25.
Ready or Not, Many Craftspeople Face Retirement — Are You Ready? by J. Tol Broome Jr., Aug. p. 22.
Find Out What Your Peers Are Doing: Survey of Crafts Professionals and Retirement Planning, by Mary E. Petzak, Aug. p. 25.
Insure Your Livelihood and Your Life's Work, by Daniel Grant, Sept. p. 28.
Insurance Coverage for Craft Collectors, by Heather Skelly, Sept. p. 29.
Update: Health Savings Accounts for Small Businesses, Sept. p. 30.
Workplace Safety: 10 Tips to Lessen Threats For Any Craft Artist, by Andy McDonald, Oct. p. 22
An Interview With Workplace Safety Expert Monona Rossol, by Andy McDonald, Oct. p. 24.
Profiles in Courage: Craftspeople Harness Creativity to Move Beyond Pain and Disability, by Sue Wasserman, Nov. p. 26.
National Organization Helps Artisans with Disabilities Find an Audience for Their Work, by Diana Lambdin Meyer, Nov. p. 29.
Fiber Art as a Reflection of My Life with Bipolar Disorder, by Carolyn Lee Vehslage, Nov. p. 30.
2004 Insight Survey Results, by Heather Skelly, Dec. p. 14.

INSIGHT
Metal & Ironwork, Jan. p. 20.
Insight Gained: Ten Years Later with Metalsmith Stephen Walker, Jan. p. 24.
Polymer Clay, Feb. p. 20.
Insight Gained: Ten Years Later with Sculptor Patrick Wise, Feb. p. 24.
Jewelry, March p. 18.
Insight Gained: Ten Years Later with Jewelry Artist Devta Doolan, March p. 22.
Ceramics, April p. 18.
Insight Gained: Ten Years Later with Ceramic Artist Vina Schemer, April p. 22.
Beads, May p. 22.
Insight Gained: Ten Years Later with Artist Lucy Bergamini, May p. 26.
Glass, June p. 16.
Insight Gained: Ten Years Later with Artist Carolyn Runyon, June p. 20.
Furniture, July p. 18.
Insight Gained: Ten Years Later with Furniture Artist Michael T. Maxwell, July p. 22.
Wood, Aug. p. 16.
Insight Gained: Ten Years Later with Wood Artist Jack Hazenstab, Aug. p. 20.
Folk Art, Sept. p. 22.
Insight Gained: Ten Years Later with Folk Artist Natalie Silitch, Sept. p, 26.
Wearable Fiber, Oct. p. 16.
Insight Gained: Ten Years Later with Fiber Artist Mary Lou Osbolt-Storer, Oct. p. 18.
Dolls and Miniatures, Nov. p. 20.
Insight Gained: Ten Years Later with Doll Artist Gail Platts, Nov. p. 22.
Mixed Media, Dec. p. 12.
Insight Gained: Full Circle — One Artist Defines Success on Her Own Terms, Dec. p. 12.

NEWS
Lewis and Clark Bring Increased Sales to Crafts Retailers in North Dakota, Jan. p. 8.
Aileen Osborn Webb Awards Honor Finest in American Craft, Jan. p. 12.
Inmates Use Art to Repay Debts to Society, Jan. p. 14.
Crafts Business Advice on Bookshelves, Jan. p. 16.
Crafts People, Jan. p. 16.
Artisans Honored For Excellence at Fine Furnishings Providence Show, Jan. p. 18.
Crafts Memorial: Shereen LaPlantz, Jan. p. 19.
Traditional Handcraft Sells and Sells and Sells in the Ozarks, Feb. p. 8.
Crafts Memorial: Fuller Museum of Art Director Jennifer Atkinson, Feb. p. 11.
Artists at BeadFest 2003 Say Market is 'Still Hot,' Feb. p. 12.
Crafts People, Feb. p. 15.
Furniture and Furnishings Sales are a Wait-and-See Market, Feb. p. 16.
Artists Report Good Sales at Crafts Park Avenue Despite Low Attendance, Feb. p. 18.
Can You Succeed as an Artist and Licensed Designer at the Same Time? March p. 8.
ACC Eliminates Summer Wholesale Show in Baltimore, March p. 11.
Oregon Recommends New Safety Regulations for Arts Appliances, March p. 11.
22nd Smithsonian Craft Show Coming in April, March p. 12.
Kentucky Museum of Arts + Design Announces Scholarships, March p. 14.
NEA Goes Online With Grant Forms, March p. 16.
Crafts People, March p. 16.
2004 CODA Conference in the Works, April p. 8.
Crafts People, April p. 9.
Sales Brisk at Washington Craft Show, April p. 10.
New Kentucky School of Craft Teaches Arts and Business Skills, April p. 14.
Distinguished Educators Named by Renwick Alliance, April p. 17.
Atlanta Glass Gallery Celebrates 20 Years, April p. 44.
Folk Art Featured at Designer Craftsmen Show, May p. 8.
Watershed Grants Benefit New York Artisans, May p. 12.
Centuries-old Craft of Puppetry is New Again, May p. 14.
TCR Unveils Improved Web Site and Online Forum, May p. 18.
Crafts People, May p. 18.
Boost for Arts Education in Washington State, May p. 19.
Many Ways to Skin a Copycat … But at What Cost? June p. 10.
Winners of 'Best New Products' Highlight New England Talent, June p. 13.
Crafts People, June p. 14.
Exhibitors Profit at Two Shows in Pennsylvania, July p. 10.
Penland School Celebrates 75th Anniversary, July p. 14.
Crafts People, July p. 15.
Craft Alliance Gallery Celebrates 40 Years, July p. 41.
Show Report: Austin Fine Arts Festival, Aug. p. 8.
Career in Book Arts Has Appeal in Modern America, Aug. p. 11.
N.H. Conference Explores the Role of Technology in Handcrafts, Aug. p. 13.
Crafts People, Aug. p. 14.
New Online Site for Home Décor Wholesaler, Aug. p. 43.
Missouri Gallery Honored in Kentucky, Aug. p. 45.
September is a Month for CERF, Aug. p. 63.
Wholesale Exhibitors Sell Despite Some Perceptions of Down Market, Sept. p. 8.
Professional Guidelines Update for Craftspeople, Sept. p. 14.
Artist Preserving Traditional Craft of Paper Cutting, Sept. p. 16.
Craft Works Stolen at Massachusetts Art Festival, Sept. p. 19.
Folk Art in the News, Sept. p. 20.
Galleries Making Moves in Virginia and Illinois, Sept. p. 45.
Minnesota Arts Group Proves Home is Where the Art Is, Oct. p. 7.
Shuttle 'Too much Hassle' for Shoppers at Louisville Show? Oct. p. 10.
San Francisco Museum of Craft + Design Opens in October, Oct. p. 12.
Dallas Show 'Outstanding' Despite Bad Weather, Oct. p. 13.
Things Heat Up at the Bellevue Arts Fair, Nov. p. 6.
Anacortes Courts the Arts, Nov. p. 12.
CRAFT Elects Officers and Directors for 2005, Nov. p. 15.
Crafts People, Nov. p. 18.
This Pennsylvania Show Gets High Marks from Exhibitors, Dec. p. 6.
Crafts People, Dec. p. 9.

PROFILES IN SUCCESS
Kristen Alexandra Milano: Selling Form Over Function Works For This Metalsmith, by Audrey Borus, Jan. p. 34.
Barney and Bob Harris: Stained Glass with B&B is a Perfect Blend, by Amy Feinstein, Feb. p. 30.
Arlene Zaloznik: Artist, Doctor, Former Military Chief, by Bernadette Finnerty, March p. 28.
Mari Williams: Each Creation Has a Different Personality, by Sue Wasserman, April p. 30.
Larry Peugeot: This Artist is One Happy Cat Guy, by Lynn Heil, May p. 32.
Harold Golden: The Violinists' Craftsman, by James Weaver, June p. 30.
Frank 'Bud' Ellis: Getting ExtraTaxes are Changingordinary Effects from Horsin' Around, by James Weaver, July p. 28.
Wes Hunting — 'Hot Rodding' on the Back Roads of Wisconsin, by Stacy Smoyer, Aug. p. 28.
Jason Pollen: Is it Art if You Can Wipe Your Feet on It? by Teliha Draheim, Sept. p. 32.
Nancy Clarke: Fiber Artist is Raising 'Sweaters With Legs', by Loretta Radeschi, Oct. p. 26.
Dave Ely: A Hint of Desperation and A Healthy Sense of Humor Fuel this Woodcarver's Passion, by Diana Lambdin Meyer, Nov. p. 32.

PUBLIC OPINION
What is the Most Stressful Aspect of Being a Crafts Professional? Jan. p. 88.
How Do You Choose Which Shows Are Right For You? Feb. p. 88.
Were Your 2003 Holiday Sales Better or Worse Than Anticipated? March p. 88.
What Price Points Are Selling Best? April p. 88.
What Is the 'Hottest' Issue Currently for Crafts Professionals? May p. 88.
What Kind of Packaging Do You Use for Your Work? June p. 88.

REGIONAL PROFILES
Florida, Georgia, North Carolina and South Carolina: Crafts Scene Continues to Bloom in Southern States, by Heather Skelly, Jan. p. 48.
Art League Encourages Artists to Grow, by Heather Skelly, Jan. p. 49.
Regional Galleries, Jan. p. 52.
Regional Shows, Jan. p. 55.
Arkansas, Louisiana, Oklahoma and Texas: Artisans Find Homes on the Range and the Bayou, by Heather Skelly, Feb. p. 46.
Handcrafts Are Big in Small Texas Town, by Diana Lambdin Meyer, Feb. p. 47.
Regional Galleries, Feb. p. 50.
Regional Shows, Feb. p. 53.
Alaska, Idaho, Montana, Oregon and Washington: Crafts Looking Up in the Pacific Northwest, by Heather Skelly, March p. 44.
Bainbridge Arts and Crafts Links Artists, Galleries and the Public, by Heather Skelly, March p. 45.
Regional Galleries, March p. 48.
Regional Shows, March p. 51.
Alabama, Kentucky, Mississippi and Tennessee: Local Craftsmanship Valued in Deep South, by Heather Skelly, April p. 48.
Kentucky Furniture Maker Continues Family Tradition, by Heather Skelly, April p. 49.
Regional Galleries, April p. 52.
Regional Shows, April p. 55.
Delaware, New Jersey and Pennsylvania: Artists Bloom in Gritty Northeast, by Heather Skelly, May p. 50.
Philadelphia's Clay Studio Helps Create New Artists, by James Weaver, May p. 51.
Regional Galleries, May p. 54.
Regional Shows, May p. 56.
Maine, Massachusetts, New Hampshire, Rhode Island and Vermont: New England Provides Scenic Backdrop for Crafts, by Heather Skelly, June p. 46.
A Renaissance in Rhode Island, by Amy Feinstein, June p. 47.
Regional Galleries, June p. 50.
Regional Shows, June p. 53.
Illinois, Indiana, Michigan, Ohio and Wisconsin: Always Craft Season in Middle America, by Heather Skelly, July p. 44.
Brown County, Indiana: The 'Art Colony' of the Midwest, by Grace Butland, July p. 44.
Regional Galleries, July p. 48.
Regional Shows, July p. 51.
California, Hawaii and Nevada: From Traditional and Native Crafts to Contemporary Style, These States Have it All, by Heather Skelly, Aug. p. 46.
Pottery in a Garage Grows into Major West Coast Studio, by Heather Skelly, Aug. p. 47.
Regional Galleries, Aug. p. 50.
Regional Shows, Aug. p. 52.
Connecticut and New York: Arts and Crafts Nurtured in the Hudson River Valley, by Heather Skelly, Sept. p. 48.
'Great Minds' and Frogs Contribute to Artists' Success in Former Mill Town, by Amy Feinstein, Sept. p. 49.
Regional Galleries, Sept. p. 52.
Regional Shows, Sept. p. 54.
Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota: Spirit of Midwest Fires Up Crafts in These States, by Heather Skelly, Oct. p. 46.
Tourists and Artists Drawn to Missouri River Towns, by Richelle Tremaine, Oct. p. 47.
Regional Galleries, Oct. p. 50.
Regional Shows, Oct. p. 52.
Maryland, Virginia, Washington, D.C., and West Virginia: A Variety of Styles and Tastes Find Success in These States, by Heather Skelly, Nov. p. 48.
The Day Basket Factory of Maryland: Making a Living Bringing History Back to Life, by Amy Feinstein, Nov. p. 49.
Regional Shows, Nov. p. 50.
Regional Galleries, Nov. p. 52.
Arizona, Colorado, New Mexico, Utah, Wyoming: Southwest Stands Up to Slow Economy, by Diana Lambdin Meyer, Dec. p. 48.
These Saddle Makers Are Much More Than Just Weekend Cowboys, by Lynn Heil, Dec. p. 49.
Regional Shows, Dec. p. 51.
Regional Galleries, Dec. p. 52.

SHOW BUSINESS
(by Bruce Baker)
Product Packaging: Your Work and Your
Customers Deserve the Best, Feb. p. 40.
Make Sure Your Outdoor Booth is on Firm Footing, April p. 34.
Saying Cash-only to Customers is Losing Sales, June p. 36.
Booth Skirting Gives a Finished Look to Your Display, Aug. p. 34.
Flameproofing is Under More Scrutiny at Shows, Oct. p. 36.

VOICES OF EXPERIENCE
Security and Indoor Shows, July p. 88.
Starting a Craft Business from Scratch, Aug. p. 88.
Many Skills Equal Many Markets, Sept. p. 88.
Everything Is Your Business When You're An Artist, Oct. p. 80.
Costs Are Up … Sales Are Down, Why? Nov. p. 80.
A Recipe for Publicity Success, Dec. p. 80.