BOOTH BUSINESS
(by Bruce Baker)

7 Ways to Turn One-Time Buyers Into Loyal Customers, January, p. 34;
How to Close the Sale, February, p. 28;
Why, Oh Why Won’t the Craftspeople Sell?, March, p. 24;
Show Specials: Your Secret Weapon Against the “I’ll be Back” Buyer, April, p. 38;
A Craft Show Checklist that Can Give You Peace of Mind, May, p. 40;
Booth Lighting: Part I, June, p. 34;
Booth Lighting: Part II, July, p. 34;
Battle of the Bulbs: Part III, August, p. 36;
Busy-ness Means Business, September, p. 36;
Convince Customers to Buy Without the Hard Sell, October, p. 36;
What’s Eating Your Sales? What You Put in Your Mouth Can Affect What You Put in Your Cash Box, November, p. 32;
Booth Business: 47 Tips for 2002, December, p. 17.

BUSINESS TIPS A TO Z
(December)

A – Advertising Advice for Artists and Retailers, p. 16;
B – Booth Business: 47 Tips for 2002, by Bruce Baker, p. 17;
C – Copyright Protection, p. 19;
D – Doing Your First Show, p. 20;
E – Exporting 101, p. 21;
F – Fifty Business Tips, by Mary Strope, p. 22;
G – Getting into Gallery Exhibitions, p. 25;
H – Holiday Sales … In the Bag, p. 26;
I – Insurance 101: Evaluate Your Coverage, p. 27;
J – Jumpstart the New Year, by Grace Butland, p. 28;
K – Know the Show … Before You Go, p. 30;
L – 30 Legal Tips for Your Craft Business, by Richard Stim, p. 31;
M – Management Software for a Better-run Business, p. 33;
N – No Place Like Home: Home-based Business Tips, p. 34;
O – Online Opportunities: Know When to Sign and When to Decline, p. 36;
P – Photographing Your Booth, by Steve Meltzer, p. 37;
Q – Questions a Loan Officer Will Ask, p. 39;
R – Reap the Benefits of a Good Sales Rep, p. 40;
S – Strengthen Your Business Image, p. 41;
T – Turning Your Hobby into a Business, p. 42;
U – Understanding the Brochure, p. 43;
V – Visual Impact: Create Winning Window Displays, p. 44;
W – 5 Ways to Enhance Cash Flow Without Increasing Sales, p. 45;
X – eXpanding Your Business: Are You Ready?, p. 46;
Y – Year-end Index, p. 47;
Z – Zero in on Wasted Time, p. 51.

BUSINESS WISE

How to Use E-mail Marketing to Boost Sales, by Mary Strope, January, p. 30;
Wholesale Order Forms that do the Work for You, by Mary Strope, February, p. 30;
10 Secrets to Networking, by Mary Strope, March, p. 22;
Miss a Show Deadline? Don’t Let it Happen Again, by Mary Strope, April, p. 36;
Attract More Buyers with this 3-Step Marketing Plan, by Mary Strope, May, p. 42;
An Ally on the Inside: How to Work With Show Promoters, by Mary Strope, June, p. 36;
A Few Good Laughs: Artists Let off Some Steam, by Mary Strope, July, p. 38;
Moving on Up: How to Relocate Without Losing Customers, by Diana Lambdin Meyer, August, p. 38;
Your Options for Shipping to Shows, by Mary Strope, September, p. 38;
Dodge the Discount Doldrums: Give Friends and Family Discounts You Can Afford, by Diana Lambdin Meyer, October, p. 38;
It’s What on The Inside That Counts. A Guide To Durable Shipping Containers, by Mary Strope, November, p. 38;
Fifty Business Tips, by Mary Strope, December, p. 22.

CASE STUDY
(by John Iverson)

Welcome to the Business Side of Art, March, p. 20;
One Artist’s Plan to Leave Part-time Behind, July, p. 46;
You Have to Spend Money to Make Money, August, p. 30;
A Profitable Balance: Combining Production with One-of-a-kind Work, October, p. 42.

CRAFTS FINANCE

Predicting Periods of Unpredictable Income, by James Dillehay, March, p. 26;
Your Wish is Granted: How to Get Grant Money, by Paula Chaffee Scardamalia, July, p. 44;
Getting Sour on Your Dough?, by J. Tol Broome, Jr., September, p. 33;
5 Ways To Invest For Profit, by J. Tol Broome, Jr., November, p. 42;
Questions a Loan Officer Will Ask, December, p. 39;
Ways to Enhance Cash Flow Without Increasing Sales, December, p. 45.

CRAFTS LAW
(by Richard Stim)

Are You at Risk for a Copyright Lawsuit? January, p. 36;
Hey! Those are My Designs! Can Trade Dress Law Stop Knockoffs? February, p. 26;
An In-Depth Look at Copyright Protection, May, p. 38;
Can’t Prove a Copycat Copied? A Design Patent Could Stop Them Anyway, July, p. 40;
Get Legal Advice on the Cheap, August, p. 34;
Protect Your Secrets: How to Prevent Others From Reaping Your Profits, November, p. 34;
30 Legal Tips for Your Business, December, p. 31.

CRAFTS PHOTOGRAPHY
(by Steve Meltzer)

The Basic Craft Photography Kit, January, p. 38;
Little Accessories With Big Effects on Your Photos, February, p. 34;
SWF Seeks Earthy Brunette with Great Moves (to model my crafts, of course), March, p. 36;
What do Jurors Want? April, p. 46;
Want to Use Your Digital Images in Your Next Ad? Better Read This, May, p. 48;
Bring the Jury to Your Living Room, June, p. 44;
The “Blame the Photographer” Game: Questions to Ask Before the Shoot, July, p. 42;
Truth or Glare: How to Prevent Reflections from Ruining Photographs, August, p. 40;
Save Money Buying by Mail, September, p. 40;
Is that Your Final Bid? Strategies for Savvy Online Shopping, October, p. 40;
The Digital Controversy, November, p. 44;
Photographing Your Booth, December, p. 37.

CRAFTS RETAILER
(by Grace Butland)

Can Feng Shui Improve Your Business? January, p. 54;
Getting Customers to Come Back … Again and Again, February, p. 64;
Marketing the “Green” Trend, March, p. 50;
The Resort Location: Dream or Disaster?, April, p. 60;
A Retailer’s Guide to Sweet Dreams: Tips
for Choosing the Right Security System, May, p. 64;
A Cure for Cash Flow Headaches, June, p. 64;
Untold Mysteries of Moving, July, p. 58;
Are You Headed for Burnout?, August, p. 52;
Ideas that will Floor Your Customers, September, p. 58;
An Expansion Plan that Worked: Firework’s Owner Reveals her Strategy for Growth at a Manageable Pace, October, p. 64;
No Receipt … No Return! A Personal Approach To Profitable Customer Service Policies, November, p. 60;
Jump Start the New Year, December, p. 28.

FEATURES

Are Craftspeople Making Money on the Internet? The Results of TCR’s 2000 Survey Are In, by Noelle Backer, January, p. 12;
A New Audience for Craft: Gen-Xers are no Slackers When it Comes to Buying Handmade Work, by Kara Laughlin, January, p. 24;
The Web Shakedown Has Hit … What’s Next? What E-commerce Fate Awaits Internet-bound Craftspeople? by Sharon Bopp, January, p. 28;
Your Guide to Small-Business Credit Cards, by J. Tol Broome, Jr., February, p. 20;
The Eco-Savvy Entrepreneur, by Paula Chaffee Scardamalia, March, p. 14;
Will the Web Deliver on Its Promise of Fortune?, by Noelle Backer, April, p. 16;
How to Write a Business Plan That Will Get Your Loan Approved, by J. Tol Broome, Jr., April, p. 20;
Special Report; The Future of Craft Education in the United States, by Linda Kaye-Moses, April, p. 24;
The $14 Billion Crafts Industry, May, p. 22;
The Department of Craft Development, by Diana Lambdin Meyer, May, p. 30;
In Debt Over Your Head? by Patti Dowse, June, p. 26;
Uncovered in America, by Diana Lambdin Meyer, July, p. 20;
Craft Shows and the Big Picture, by Carrie Groves, July, p. 28;
The Recession: Media Hype or a Pending Reality?, by Heather Skelly, August, p. 20;
The Price of Success, by James Dillehay, August, p. 24;
Pride and Prejudice: Demystifying the Jury Process, by Kara Laughlin, September, p. 26;
Reel in the Big Fish, Catch the Customers You Want With an Effective Advertising Plan, by Heather Skelly, October, p. 28;
A Direct Route To More Sales: Direct Mail Pieces That Deliver, by Heather Skelly, November, p. 24.

GALLERY PROFILES

RAF, Savannah, Ga., January, p. 56; Somerhill Gallery, Chapel Hill, N.C., January, p. 58;
Urban Artifacts, Houston, Texas, February, p. 54; Carlyn Galerie, Dallas, Texas, February, p. 56;
Twist, Portland, Ore., March, p. 46; Phoenix Rising Gallery, Seattle, Wash., March, p. 48;
Spirit of the Hand, Dandridge, Tenn., April, p. 56; Prism Glass Studio and Gallery, Nashville, Tenn., April, p. 58;
Accents & Images, Lahaska, Pa., May, p. 58; The Blue Streak Gallery, Wilmington, Del., May, p. 60;
Mixed Media, Block Island, R.I., June, p. 54; Handworks Gallery of American Craft, Acton, Mass., June, p. 56;
Sawbridge Studios, Chicago and Winnetka, Ill., July, p. 54; Good Goods, Saugatuck, Mich., July, p. 56;
Seekers Glass Gallery, Cambria, Calif., August, p. 48; Infinite Ideas, Reno, Nev., August, p. 50;
The Silo, New Milford, Conn., September, p. 54; Originals, Carle Place, N.Y., September, p. 56;
Jayne Gallery, Kansas City, Mo., October,p. 56; Out of Hand, West Des Moines, Iowa, October, p. 58;
Blue Skies Gallery, Hampton, Va., November, p. 56; Zyzyx, Baltimore and Bethesda, Md., November, p. 58;
Masterpiece Crafts Gallery and Gardens, Marlton, N.J., December, p. 58; Handsel Gallery, Santa Fe, N.M., December, p. 60.

INDUSTRY/TRENDS

A New Audience for Craft: Gen-Xers are no Slackers When it Comes to Buying Handmade Work, by Kara Laughlin, January, p. 24;
New Trends in Color: The Forecast Reflects a Balance of Technology, Tradition and Culture, by Bernadette Finnerty, January, p. 26;
The Eco-Savvy Entrepreneur, by Paula Chaffee Scardamalia, March, p. 14;
Special Report; The Future of Craft Education in the United States, by Linda Kaye-Moses, April, p. 24;
The $14 Billion Crafts Industry, May, p. 22;
What Came First, the Artists or the Trends?, by Carrie Groves, September, p. 44.

INTERNET/TECHNOLOGY

Are Craftspeople Making Money on the Internet? The Results of TCR’s 2000 Survey Are In, by Noelle Backer, January, p. 12;
The Web Shakedown Has Hit … What’s Next? What E-commerce Fate Awaits Internet-bound Craftspeople? by Sharon Bopp, January, p. 28;
Will the Web Deliver on its Promise of Fortune?, by Noelle Backer, April, p. 16;
Pocket-size Computers: Organization in the Palm of Your Hand, by Patti Dowse, April, p. 34;
Carolyn’s Web: Keeping Clients in the Loop With a Creative Web Site, by Heather Skelly, July, p. 18;
Online Opportunities: Know When to Sign and When to Decline, December, p. 36.

INSIGHT

Marketing Native American Craft, Plus Resources, January, p. 16;
Competition from Knockoffs Spurs Trademark Authentication Effort, by Aaron Pogue, January, p. 19;
Marketing Glass, Plus Resources, February,p. 14;
Finding New Inspiration and the Right Audience, by Aaron Pogue, February, p. 18;
Marketing Wood, Plus Resources, March, p. 10;
Marketing Metal, Plus Resources, April, p. 12;
Marketing Jewelry, Plus Resources, May, p. 16;
What’s so Precious About Precious Metal Clay? by Heather Skelly, May, p. 19;
Marketing Wearable Fiber, Plus Resources, June, p. 20;
Don’t Do Windows? Maybe You Should Start, by Heather Skelly, June, p. 23;
Marketing Quilts, Plus Resources, July, p. 16;
Carolyn’s Web: Keeping Clients in the Loop With a Creative Web Site, by Heather Skelly, July, p. 18;
Marketing Baskets, Plus Resources, August, p. 16;
Made in America or Mass-produced?, by Heather Skelly, August, p. 19;
Marketing Decorative Fiber, Plus Resources, September, p. 20;
Time is on Your Side, by Kara Laughlin, September, p. 23;
Marketing Mixed Media, Plus Resources, October, p. 22;
Mixed Media Stirs Mixed Emotions, by Heather Skelly, October, p. 25;
Marketing Ceramics, Plus Resources, November, p. 18;
Honoring the Mad Potter of Biloxi, by Heather Skelly, November, p. 21;
Marketing “Other,” December, p. 12.

MARKETING/ADVERTISING/PROMOTION

How to Use E-mail Marketing to Boost Sales, by Mary Strope, January, p. 30;
Create a Cover Letter that Gets Results, by Grace Butland, February, p. 38;
Attract More Buyers with this 3-Step Marketing Plan, by Mary Strope, May, p. 42;
Reel in the Big Fish, Catch the Customers You Want With an Effective Advertising Plan, by Heather Skelly, October, p. 28;
A Direct Route To More Sales: Direct Mail Pieces That Deliver, by Heather Skelly, November, p. 24;
Advertising for Artists and Retailers, December, p. 16;
Sharpen Your Business Image, December, p. 41;
Understanding the Brochure, December, p. 43.

NEWS

South Carolina Responds to Growth of Crafts Industry, by Aaron Pogue, January, p. 5;
Multi-Million-Dollar Lawsuit Sparks Debate About Show Rules, by Bernadette Finnerty, January, p. 8;
Rosen Announces Merit Award Winners, January, p. 11;
SAC Awards International Artists for the First Time, February, p. 5;
Delaware Center for the Contemporary Arts Thrives in New Home, by Bernadette Finnerty, February, p. 6;
Southern River Town Targets Artists with Incentives, by Aaron Pogue, February, p. 8;
Inside the Smithsonian Craft Show Jury Session, by Amy Feinstein, February, p. 10;
Pennsylvania Convention Center Expansion Will Make More Room for the Buyers Market, by Noelle Backer, February, p. 13;
New Exhibition Explores how Married Couples Find Passion for Art and Each Other, by Aaron Pogue, March, p. 6;
Haystack Mourns Loss of Founding Director, by Aaron Pogue, March, p. 8;
Discovering Berkeley Springs: A True Artists’ Community, by Carol Reece, April, p. 8;
Online Gallery Spearheads Life-saving Mission, by Heather Skelly, May, p. 8;
Society for Contemporary Crafts Expands Facility, by Heather Skelly, May, p. 10;
Guild.com Acquired by Internet Retailer, by Heather Skelly, May, p. 12;
The New York Times Features Story on Craft, by Heather Skelly, May, p. 12;
New Executive Director at The Furniture Society, by Heather Skelly, May, p. 12;
Planes, Trains and Wooden Automobiles, by Noelle Backer, May, p. 14;
Creativity All Bottled Up, by Heather Skelly, June, p. 12;
Little Goddesses Everywhere, by Heather Skelly, June, p. 14;
In the Wake of the CODA Survey, by Noelle Backer, June p. 16;
Make Room for New Potters Council, by Heather Skelly, June, p. 18;
The Caribbean … Fun, Sun and Sales Galore, by Diana Lambdin Meyer, July, p. 8;
NEA Chairman Bill Ivey Resigns, by Heather Skelly, July, p. 13;
Now Showing at an Airport Near You, by Heather Skelly, July, p. 14;
A Recipe for Publicity, by Heather Skelly, July, p. 15;
Keyworth Heads Boston’s Cultural Promotions, by Bernadette Finnerty, August, p. 10;
Pennsylvania Artists Get Discovered, by Carol Reece, August, p. 12;
A Little Help from Some Friends, by Samara Lentz, August, p. 13;
Friends Remember Weaver Cynthia Krause, by Matt Alperin, September, p. 8;
A Community Tapestry, by Grace Butland, September, p. 10;
Executive Director Jeffrey Larris Leaves ACC, by Bernadette Finnerty, September, p. 13;
Roof Destroyed in Folk School Fire, by Dina Masouras, September, p. 15;
Future Unclear for People’s Pottery, by Noelle Backer, September, p. 16;
Gas From Landfill Fuels New Craft Studios, by Sue Wasserman, October, p. 8;
The Power of Music, Quilts and Friendship, by Dina Masouras, October, p. 10;
Changes on the Horizon, by Bernadette Finnerty, October, p. 12;
October is Arts and Humanities Month, October, p. 13;
Husson Leaves Post at The Rosen Group, October, p. 15;
The Golden Days of Teaching: Quilt Teacher of the Year, by Samara Lentz, October, p. 16;
Treasuring Carrie Adell, by Ettagale Blauer, October, p. 19;
A Hidden Treasure Discovered: Judith Scott, by Dina Masouras, October, p. 20;
The Very Fiber of Public Participation in the Arts, by Noelle Backer, November, p. 8;
Fine Furnishings Providence Show Under New Ownership … Well, Sort Of, by Noelle Backer, November, p. 10;
Arrowmont Hires New Director, November, p. 10;
Guild.com Leaves Ashford.com, November, p. 11;
Know Your Rights, Protect Your Work, by Bernadette Finnerty, November, p. 12;
Exhibit Explores the Evolution of Crafts, by Heather Skelly, November, p. 14;
Craft Artists Join Local Tourism Efforts, by Pam Parziale, November, p. 16;
Artists Join Sept. 11 Relief Efforts, by Noelle Backer, December, p. 6;
CODA News, December, p. 10.

PROFILES IN SUCCESS

Cozy Baker: Promoting Kaleidoscopes with a Message of Hope, by Noelle Backer, January, p. 20;
David D’Imperio: Following a Well-lit Path to Success, by Noelle Backer, February, p. 24;
James Borden: Making it Big-Time, by Paula Chaffee Scardamalia, March, p. 16;
Eric Bright Sees Success as Black and White, by Paula Chaffee Scardamalia, April, p. 30;
Penny Harrell — A Cathedral Within Her, by Noelle Backer, May, p. 34;
A Firechick’s Tale — One Woman’s Journey Forging Iron, by Victoria Woolley, June, p. 30;
Joël Urruty — From Grime to Gallery, by Noelle Backer, July, p. 24;
John Russell Bows out of Broadway, by Paula Chaffee Scardamalia, August, p. 26;
Allyson Christopher: If Canyon Walls Could Talk, by Paula Chaffee Scardamalia, September, p. 30;
Debbie Fecher: Taking Life With a Grain of Salt, by Heather Skelly, October, p. 32;
Mary Jackson: Preserving American History Through Basketry, by Bernadette Finnerty, November, p. 28.

PUBLIC OPINION

How Has the Internet Helped Your Business? January, p. 88;
What Credit Cards Do You Use or Accept? February, p. 88;
Artists: What Is Your Biggest Pet Peeve With Show Promoters? March, p. 88;
Artists: What Is Your Biggest Pet Peeve With Buyers? April, p. 88;
Where Do You Get Your Postcards/Promotion-al Materials? May, p. 88;
Show Promoters: What Is Your Biggest Pet Peeve With Artists? June, p. 88;
Buyers: What Artist Behavior Turns You Off at a Show? July, p. 88;
What Credit Card Terminal Do You Use? Where Did You Get a Merchant Account?, August, p. 88;
How Do You Ship Your Work to Shows?, September, p. 88;
What Is the Worst Show Policy You’ve Encountered?, October, p. 88;
What Database Software Do You use? Why?, November, p. 88;
What Canopy Do You Use or Recommend?, December, p. 88.

REGIONAL PROFILES, GALLERY AND RETAIL OPPORTUNITIES, SHOW LISTINGS
(by Amy Feinstein)

Florida, Georgia, North Carolina and South Carolina: A Destination for American Craft, January, p. 46;
Arkansas, Louisiana, Oklahoma and Texas: Fine Craft Intertwined with Southern Hospitality, February, p. 46;
Alaska, Idaho, Montana, Oregon and Washington: The Northwest — New Glass Styles on the Rise, March, p.38;
Alabama, Kentucky, Mississippi and Tennessee: The Traditional South in a Not-so-traditional Marketplace, April, p. 48;
Delaware, New Jersey and Pennsylvania: Where Traditional Meets Colonial and Victorian, May, p. 40;
Maine, Massachusetts, New Hampshire, Rhode Island and Vermont: Function is Everything, June, p. 46;
Illinois, Indiana, Michigan, Ohio and Wisconsin: On the Cutting Edge in Middle America, July, p. 48;
California, Hawaii and Nevada: A Taste for Tourism, August, p. 42;
Connecticut and New York: High-income Area Fuels a Strong Market for Craft, September, p. 46;
Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota and South Dakota: Adorning Middle America, October, p. 48;
District of Columbia, Maryland, Virginia and West Virginia: The Capital Region’s Appeal Combines Shoreline Styles With Urban Undertones, November, p. 46;
Arizona, Colorado, New Mexico, Utah and Wyoming: The Sundry Reflections of the Southwest, December, p. 52.

SHOW ALTERNATIVES

Restaurants Are Serving Up Craft Sales, by Diana Lambdin Meyer, January, p. 42;
Create a Cover Letter That Gets Results, by Grace Butland, February, p. 38;
Catalog Sales: Allow Four to Six Weeks for Success, by Diana Lambdin Meyer, March, p. 28;
Public Commissions: Reel in the Big Fish, by Diana Lambdin Meyer, April, p. 40;
Should You Say “I Do” to the Bridal Industry? by Diana Lambdin Meyer, June, p. 38;
The How-to on Home Shows, by Pam Corwin, September, p. 42;
Selling on The High Seas: Where Cruise Lines and Crafts Come Together, by Diana Lambdin Meyer, November, p. 36.

SHOW ISSUES

Multi-Million-Dollar Lawsuit Sparks Debate About Show Rules, by Bernadette Finnerty, January, p. 8;
Take the Guesswork out of Choosing Shows, by Carrie Groves, February, p. 40;
Pennsylvania Convention Center Expansion Will Make More Room for the Buyers Market, by Noelle Backer, February, p. 13;
Where Perfect Craft Shows Roam, by Carrie Groves, March, p. 34;
The Refund Policy Showdown, by Carrie Groves, April, p. 44;
Show Rule Enforcement? Whose Job Is It? by Carrie Groves, May, p. 46;
Thievery on the Show Circuit: Protect Yourself and Your Work, by Carrie Groves, June, p. 42;
Risky Business: Working without Insurance, by Carrie Groves, August, p. 32.

STUDIO ISSUES

Solutions for Common Health and Safety Issues in the Ceramics Studio, by Jeff Zameck, January, p. 40;
The Dangers of Working with Glass are Crystal Clear, by Loretta Radeschi, February, p. 36;
Is Your Shop Safe? by Loretta Radeschi, March, p. 30;
Jewelry Studio Safety, by Loretta Radeschi, April, p. 42;
How to Make Your Metal Shop Safe, by Loretta Radeschi, May, p. 44;
Dust and Dyes and RMIs, Oh My! Learn to Protect Yourself From Fiber Studio Hazards, by Paula Chaffee Scardamalia, June, p. 40;
Feelin’ a Little Dirty? The Lowdown on Studio Ventilation, by Loretta Radeschi, July, p. 36;
Tired of Being Kept in the Dark? Learn How to Shed Some Light on Your Studio, by Loretta Radeschi, October, p. 44.

WEB SITINGS

FunctionalArts.com; ArtMecca.com, January, p. 10;
HBOA.com; GalleryPage.com, February, p. 12;
Epot.com, March, p. 9;
FatHorse.com, May, p. 8;
Score.org; Craftguild.com, June, p. 19;
AmericanCraftsOnline.com; Craft Site Medic, July, p. 12;
Art Coop Gallery; Juried Online Arts Festival, August, p. 14;
Whereoware.com; ArtistsVillage.com, September, p. 14;
StreetFairAmerica.com; HoopyCake.com, October, p. 14;
Art Art Art Gallery; Artpromote.com, November, p. 15.