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Manhattan Jewelry Maker Lori Kaplan Reveals Secrets to Handmade Success
Written by Stephanie Finnegan   

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When New York–based artist Lori Kaplan is asked to furnish a photo for herself, she initially—and with a wink—sends off two images: a shot of Marilyn Monroe—looking solemn and sultry—and a cute image of a pint-size pooch named Max Kaplan (her mom’s dog).

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Capture the “It” Factor
Written by Steve Meltzer   

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The idea of marketing via a pretty smile goes back to the beginnings of commerce. I bet that by the Middle Ages craftspeople were already using a good-looking son or daughter to sell their wares on market day!

Today, craftspeople—especially fabric artists and jewelers—want to use models in their crafts photography. Certainly, a model wearing a scarf is more interesting than a photo of the scarf lying on a table. However, there are lots of pitfalls when photographing models. 

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