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Capture the “It” Factor
Written by Steve Meltzer   


The idea of marketing via a pretty smile goes back to the beginnings of commerce. I bet that by the Middle Ages craftspeople were already using a good-looking son or daughter to sell their wares on market day!

Today, craftspeople—especially fabric artists and jewelers—want to use models in their crafts photography. Certainly, a model wearing a scarf is more interesting than a photo of the scarf lying on a table. However, there are lots of pitfalls when photographing models. 

120 Ways to Profit at Craft Shows
Written by Mary E. Petzak   


Readers have been asking for a comprehensive list on how to best succeed (and most importantly PROFIT) at craft shows. As this is a primary revenue stream for most crafters, we've taken the time to put together 120 steps, tips, and tricks to help you achieve the most success possible at your next show. Start here, and success will be at your doorstep (or, uh, booth entrance)!


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